EvaDav

Push notification retargeting allows you to send personalized notifications to users who have already interacted with your product or service. This can help retain and convince users by providing them with relevant offers and reminders, which can increase engagement and conversions.

To promote 18+ gaming offers, it is recommended to use platforms and traffic channels such as push notifications, native advertising and pop-ups. These channels allow you to achieve high audience engagement and effectively convert traffic.

When testing 18+ gaming offerings in Canada and other countries, we used various targeting parameters, including geolocation, device, operating system, browser, and demographics. This allowed us to accurately target the target audience and maximize the effectiveness of campaigns.

Hello, EVADAV-ers! Gaming is one of the largest and most profitable verticals in traffic arbitration. Today, we are interested in gaming sub-vertical — browser games for 18+. We've got a smoking hot case with two offers from GamingAdult — Pornstar Harem and HentaiHeroes. The set brought advertisers little profit but allowed them to test sources for future campaigns. How to test and promote gaming from the 18+ category, how to approach the audience, where to collect traffic — we put all this together for you in a case study. I set: - Offer type/offer: Gaming 18+/Hentai Heroes (browser game) - Ad format: inpage - Affiliate network: GamingAdult - Geo: Canada - Payouts: CA Mobile — €0.60/CA Desktop — €1.80 - Targeting: Mobile/Desktop (Android 6-13, Chrome, Samsung, WebView). - Campaign period: 19.05.23 – 15.06.23 - Total budget: $19,38 - Total earned: $0,60 - Net profit: $-18,78 - ROI: -96,90% II set: - Offer type/offer: Gaming 18+/Pornstar Harem (browser game) - Ad format: inpage - Affiliate network: GamingAdult - Geo: Italy, Great Britain, USA, Germany, France - Targeting: Desktop/Mobile (Android 6-13, Chrome, WebView, Samsung) - Campaign period: 19.05.23 – 24.06..23 - Total budget: $193.11 - Total earned: $250.25 - Net profit: $57.14 - ROI: 29,59% About offers For the first set, the authors of the case chose the Hentai Heroes. Ten million users worldwide play this 18+ browser game — great graphics, hot dialogues, slightly westernized characters, and endless sexual adventures. The player’s goal is to gather a harem, which, in addition to physical pleasure, brings income to the master of the harem. The user can move to new locations and enjoy various Hentai stories. Before the free sign-up offer to continue the game, the player can play it, understand the functionality, and evaluate graphics, plot, and additional features inside the game. Hentai Heroes is available on mobile and desktop devices. From the first steps, the user will have no questions about the level of uncensored content. The partner offers traffic from 12 geo and good payouts for conversion: The second offer, tested by the authors of the case, is Pornstar Harem. A similar game where you become a harem owner and go on a hot adventure with porn stars. The offers are identical, except that PornStar Harem does not have hentai characters but real porn stars, Only Fans, and Live Cam models that can be made over and stripped. How to promote 18+ gaming offers Browser games do not need to be downloaded and installed on the device; the user interacts with them in the browser. People will always be interested in games, and with the development and spread of gadgets and the Internet, the niche is only gaining momentum. And people also love sex, so promoting 18+ games is extremely profitable. Features and potential of niche The first games with sexual content were launched by the Japanese in the 1980s, and a little later, they spread to the European and American markets. The audience of porn sites wants something new, and in 18+ games, you can not just watch the content of a sexual nature but also participate. The elementary plot, hot scenes, and interactivity attract users. There are thousands of genres, settings, and directions. Remember rule #34, “If it exists, there is porn of it. No exceptions.”? 18+ games can be classic games with awards in the form of erotic photos, sexual parodies on game franchises like GTA, and Japanese games with interactive sexual scenes-based gameplay. Both large and small projects require regular updates of the player base. Whatever the cool game is, sooner or later, the user will play around and change it to another. One of the ways that developers of such products use to attract a fresh audience is through affiliate programs. And if we’re talking about 18+ category browser games, affiliate marketing is the most reasonable and convenient channel available. We don’t think there’s ever gonna be a gaming offers’ shortage, and there’s always room for advertisers. Target audience for 18+ offers The target audience is men 18-45. Playing in the browser on the smartphone is convenient; one can quickly switch between tabs. Mobile browser games can be instantly closed. It is a huge advantage for office employees. What does it mean for advertisers? Advertising is better to run the hours when the target audience is at work. Pricing model Most browser games, including those for the 18+ audience, are free. But inside the game there are usually shops where you can buy extra features. The user clicks on the advertisement and gets to the game page. By pressing the "Play" button, the user begins to play or proceeds with the tutorial, after which he is asked to perform the target action — sign up, replenish the balance, and purchase the subscription. In some offers, the lead is counted when the user has passed the tutorial stage (tutorial). The advertiser will be credited for conversion if the user has committed a target action. Thus, the current payment model for browser games offers is CPL (SOI or DOI), CPS, and RevenueShare. Recall that the CPL price model provides payment for a lead. Based on the target action, there are SOI offers with simple user flow, and DOI offers with a two-stage confirmation. In the first case, the traffic is converted easier, but the payouts are also lower. CPS is a cost for sale (paid registration, subscription, and other conditions requiring an input of payment data). RevShare is a percentage for every profit a user makes to an offer's owner over the time he interacts with it (for example, while playing the game and replenishing the balance). It is a long-term passive income for advertisers, so offers with a hybrid payment model are more attractive to them. EVADAV tip: If you are just starting in advertising, choose CPL offers with a simple flow. It is easier to make a user sign up for the game, than to replenish the account. Current traffic channels Advertising 18+ games, as you understand, is prohibited on most platforms. But there are effective channels for such offers, for example: - 18+ thematic sources (sites with porn content, online 18+ stores, forums and communities) have the most loyal and interested audience; - streaming platforms like Twitch or YouTube — for this source, you need the most “gentle” creatives, otherwise advertising will not pass the moderation; - teaser networks — many advertisers have long forgotten this source, but there is still a pool of cheap traffic, users are used to 18+ advertising and click good; s- ocial media — almost half of all gaming traffic comes from Facebook, Twitter, TikTok, Instagram, where sexual advertising is also prohibited, but cloaking still works and helps to pass the moderation; - websites for gamers — the target audience of gaming offers lives here as well. But if you want to hit the target with hentai games, look for thematic resources for manga and anime fans; - influencers and streamers — a challenging and expensive way to promote 18+ browser games, but here is the most relevant audience; - advertising networks — here you can buy traffic tailored for different verticals. For example, EVADAV offers traffic from exclusive platforms with 18+ content, minimal bids, the most effective advertising formats, and flexible targeting — ideal for affiliates. Advertising formats for 18+ offers promotion The funnel for a browser game offer consists of an advertisement, a pre-lander, and a landing page. The brighter, more dynamic, and more attractive the banner or pop-up notification visual, the higher the CTR. Interact with the audience, promoting 18+ games through push, popunder, inpage, and native. Each game is individual; you can only find the right format and approach with tests. EVADAV tip: choose an advertising network with different advertising formats and a pool of options on their configuration. In EVADAV, the ability to fine tune visuals and custom styling widgets allow you to create maximum clickable creatives. Efficient creatives for a 18+ audience You can look for ideas for 18+ games creatives in spy services. But do not copy them; optimize them for your offer and target audience. Remember, even the most clickable creatives fade out sooner or later. It is better to be inspired by other people’s ideas and make unique creatives. To make creatives for 18+ gaming offers bring many clicks: - make them bright and dynamic; - demonstrate the process or features of the game — interesting moments, characters, rewards; - stick to the visual style of the game — color scheme, design, and tone of voice, so that there is no visual dissonance; - use a minimum of text — here, it is more important for users to see the offer than to read about it; - make them native — whatever format you choose, make sure that advertising looks organically on the page and does not stand out against the background of the main content; - show emotions from the game; - suggest the user choose a character; - simulate a dialogue with a potential player; - use subtitles and CTA text for those who view the ad without sound; - include keywords in creatives so that you can find an offer in SERP; - Show game chat where supposedly participants communicate beyond the game — users love interacting in parallel in the real and virtual worlds; - use reviews and discussions in creatives for TikTok. EVADAV tip: Use the pre-rolls or gif banner in push and emails. The target audience of the gaming vertical perceives content visually. Advertising campaign setup The advertiser decided to drive traffic with EVADAV inpage. He had previously tested this format with the dating offers and was confident in high quality. In addition, as you know, there are exclusive features that help to get maximum profit, favorable terms of cooperation, and responsive support on the EVADAV platform. Let’so go to the campaign settings: Let’s go through the first set: The authors took three identical creatives but localized them to each geo. They took their own icon and used an advertiser’s gifs for the main image. The authors used micro bidding — bids for each source can be seen in the screens below. They created whitelists for all regions except Italy with the expectation that there would be little traffic and automated rules would weed out all non-target traffic. The rest of geo whitelists are extended by tags "dating", "cams", and "games". Note that micro-bidding is available to advertisers with large budgets who can quickly assemble audiences for whitelists. The account manager enables micro-bidding so that the advertiser can cope more quickly with the competition on profitable pages or where he or she can reduce the price of traffic purchase, thus correlating ROI. Campaigns targeted mobile and desktop traffic, OS — Android from version 6 to 13, browsers — Chrome/WebView/SumsungBrowser. Advertising campaign settings for Pornstar Harem offer for Germany: The automated rules stated that all the sources, which will get less than 1500 impressions and CTR — lower than 0.5 in 5 days, will go to the blacklist. Also, all the sites, which made a profit of -$1.2 and lower for seven days in a row, will get to the blacklist. It also included sources, which did not bring the lead in 7 days and cost more than $1.2. Test result: purchase costs for inpage traffic with CPM 0,072 — $17.03, and profit — $3.90. Settings of the UK advertising campaign: Automated rules are similar to the previous campaign, and only the lower profit limit was set at -$1.1. Results of the campaign with inpage traffic from the UK: traffic purchase cost with CPM $0.111 — $14.63, and profit — $1.95. Campaign setup for France: The automated rules are the same; only sources, which gave a profit of less than $1, went to the blacklist. Campaign results for France: ad cost with CPM $0.09 — $10.38, profit — $2.8. Campaign setup for US: The automated rules settings were the same as for France. US result: advertising cost with CPM $0,1 — $34.03. Campaign made profit — $7.6. Advertising campaign setup for Italy: Automated rules sent sources with the same conditions as the previous two geos to blacklist. Inpage advertising cost with CPM $0.07 — $42.8. Profit — $3.6. With Hentai Heroes offer, the authors of the case targeted one geo - in previous campaigns, Canada has shown good results with similar offers. Creatives were taken from the advertiser (except for the first icon). They did not configure whitelists - as Canada has little traffic, and the automated rules will be enough. The campaign targeted desktop and mobile traffic from devices on Android 6-13 (Chrome, Samsung, WebView). They also connected automated rules + micro-bidding. Three creatives were tested: Account’s screenshots: Automated rules stated that the blacklist includes all sources with less than 1500 impressions, zero profit, and CTR - lower than 0.5 in 5 days. Also, all the sites that gave a profit of -$2 (and less) in 7 days and those that did not bring leads in 7 days and cost more than $1.5 got into the blacklist. The campaign showed the following results in a week: Profit — $0,6, advertising cost — $19,34 Optimization They left one offer — Porn Star Harem and one geo — Germany as part of the optimization. From 26.05 to 15.06 the campaign brought 385 conversions and $57.14 in income. Statistics after optimization: Summary The campaigns on both offers were not proficient but quite bright and effective for tests. Advertisers learned the real potential of the offer for specific sources by applying micro bidding and automated rules. And the $57.14 profit, like a cherry on top, was waiting for them in the end. The campaign, of course, is stopped, and conclusions are made. Become EVADAV advertiser

Minimalism is critical for a landing page. The goal is to convey one message without distractions that can interrupt the conversion process.

Hello, EVADAV-ers! How do you get more "warm" traffic working with push notifications? Retargeting is one of the effective options that will allow you to return users by showing them personalized advertising. We know how much you have been looking forward to this and are ready to present you with the opportunity to use retargeting in your advertising campaigns. The feature is already available in the advertiser's personal account on request, and we are eager to tell you all the charms of retargeting. What is retargeting? Retargeting is an advertiser’s tool that analyzes users’ actions on a page with an offer to show them relevant advertising. Retargeting aims to retain or return indecisive users interested in the offer but have not brought conversions or have already taken targeted action. How does it work? When a user leaves the target page, the system remembers him and allows you to display the advertisement to this user on other resources participating in the retargeting program. For example, when users migrate to other sites, they may see ads that remind them of your product or service. Let’s say Alex is interested in the offer and browses the page accordingly. But he never dares to make a purchase or other targeted action. Alex will leave the page and open another site, game app, or social network. Whatever resource he uses next (if this site is in our database for publishers), he will receive a reminder of the incomplete purchase and other offers based on the data collected about him. What is retargeting for? Retargeting helps to increase the effectiveness of the advertising campaign, as it allows you to interact with an audience that is already familiar with your offer and has shown some interest in it. It can help you retain potential customers, increase conversion and improve overall marketing efforts. It is crucial to follow the confidentiality rules and notify users about collecting and using their data as part of the retargeting campaign. Targeting and retargeting — what’s the difference? Targeting is the setting of advertising to the target audience on specific parameters. Retargeting involves advertising to already interested users. In essence, for the advertiser, it is like targeting “by interests”, which is impossible in the case of pop- and push-traffic. About effectiveness of retargeting push notifications Retargeting push can reach users who click on ads, then convert or interact with target pages. Retargeting audiences will be collected automatically. With the help of retargeting push notifications, you can remind users about unfinished purchases and great offers at the most appropriate moment. The tool lets you interact with subscribers for a long time, increasing loyalty and stimulating re-sales. Interesting to know: Our internal tests and system statistics show that retargeting push helps return active subscribers and significantly increase conversion. The number of sendouts is unlimited. And since you are now dealing with a "warm" audience, the conversion will be higher than among users who came via regular advertising. Thus, it is possible to get the audience back with retargeting push notifications much cheaper and faster than using other tools — for example, remarketing through contextual advertising. It is crucial not to confuse retargeting with remarketing: The main difference between remarketing and retargeting is how user data is used. Remarketing typically refers to ads placed on third-party platforms to re-attract users, while retargeting involves using collected data to customize targeted campaigns, including their further display. It is a great way to interact more effectively with the audience and get maximum profit from advertising campaigns. Advertisers will save time and budget by choosing push notifications for retargeting. You can customize creatives as much as possible by segmenting the audience on various parameters. And this is a direct path to high CTR, CR, and the corresponding ROI. 5 efficient tactics for targeting Retargeting is very relevant for top verticals such as dating, gambling, betting, trading, gaming, and finance. To catch up and return the audience, you can: Remind users of incomplete registrations, remaining goods in the shopping cart, forgotten deposits, and unconfirmed data. Inform about new messages, profile views, special offers, promotions, sales, and loyalty programs. In betting, it is important to be event-oriented and create push in 2-4 days, depending on events developed at the Championship. Engage the audience by stimulating it with rewards such as discounts, free spins, bonuses, promo codes, trials, and exclusive content. Create upsells by encouraging the user to spend more, offering to buy related, similar, or improved products. Registered users can be targeted for the next funnel stage, for example, account replenishment or purchase of VIP status. Encourage re-sales. Those users who have already been converted once are the best audience, and you can not just let it go. Personalized offers can be used to re-convert actual leads.. Using all methods in a complex, you can effectively restore communication with the audience and get your formula of game-changing sales. How to set up retargeting This option is available for push advertising campaigns. It’s enough to take a few simple steps. We’ll show you how to do it. Select the Push notifications advertising format: Find the ReTargeting block and select “Targeting” or “Collecting”: Audiences in “Targeting” directly retarget campaigns only on Push UserID contained in these audiences. The audience in “Collecting” serves as a collection of Push UserID. In the advertiser’s account, the “Audiences” tab now has a new type of audience: “ReTargeting” (by user; push notifications only). In “Collect users by events,” you should select the type of event by which the audience will be automatically collected: > Click; > Conversion. FYI: UserID parameter helps to track users’ actions and get a complete picture of interaction with the page. Note! Retargeting is also available to API users 2.0, 2.1, 2.2. and allows you to create audiences only by ReTargeting by users clicks type. Results We know that you trust numbers rather than words. And, of course, we will not leave you without showing impressive results from using a new feature. The advertiser grouped users in the dating vertical by Click Events (Collect users by events: Click), eventually increasing CTR by 15%: And finally, a comment from the advertiser: “Retargeting works! And I didn’t bother with it — just dubbed the same campaigns and raised the bid. CTR is great and leads have increased by 10-15% easily”. The functionality is available on request, so contact the personal manager. Retargeting is a crucial and long-awaited option. It is an ideal way to segment the audience deeply for effective customization of promotional materials. By adapting creatives, you can show users personalized ads and get more conversions. Run push campaigns with retargeting in EVADAV to get users back or receive re-conversions. Launch campaign with retargeting

We use artificial intelligence and machine learning technology in our DSPs to determine the ideal time and place for our clients to advertise online. We offer both full-service DSPs and self-service DSPs, depending on the needs and resources of our customers.

The Native format from EVADAV is one of the most effective ways to monetize traffic. It is easy to set up, covers all gears, attracts a loyal audience and works in the long run. In addition, with the right approach, it even improves user experience.

Hello, Evadavers! Every year, promoting goods or services on the Internet requires a more comprehensive approach. How to choose the advertising format, what are their advantages and disadvantages, and how to properly configure the campaign for the best results? The Evadav team collected the Klondike of helpful information about formats, the best verticals and geo, system’s sources and updates in one guide. The profitable world of advertising with Evadav: Leading Ads awaits you! Effective advertising formats from Evadav Popunder Popunder is a landing page that opens behind the main browser’s window. To run the popunder, it is enough to click on any part of the site or open it with the code. Choose this advertising format when you need cheap traffic and have no specified KPIs. The most popular verticals for Evadav popunder ads: - dating - sweepstakes - APK - nutra - finance - gambling - questionnaires - software - push subscriptions - mobile subscriptions Pop-traffic is easiest to convert with SOI offers, where the user needs to go through a simple registration without data validation. So it is online dating, questionnaires, and online raffles show the best results with pop-under traffic. Pop-under is a good choice for offers with soft KPIs. Most advertisers are pleased with the volumes and convertibility of popunder-traffic in the following regions: - USA - India - Indonesia - Great Britain - Brazil - France - Germany - Italy - Japan - China Popunder advantages: - Guaranteed views. - The advertisement is shown to a unique visitor only once a day. - Payment for impressions. - Reaching a wide audience. - High traffic volumes. - Adapted to any device. - Easy and fast start. Disadvantages: - Because of large volumes, it is more difficult to control the traffic quality. - Do not drive traffic to the offers with traffic KPI, as its pid will be excluded from the offer, that is, blocked. - It is also worth choosing a different format if you are used to working only with quality leads. Evadav tip: We recommend choosing a good hosting for landing. It is best to buy a private VDS (Virtual Dedicated Server) or VPS (Virtual Private Server). How to get the maximum profit with the popunder format: - Run campaigns with Whitelists. So you will spend the budget for pop-up ads only on those pages that showed the best results - Choose premium traffic where the best convertible traffic is collected. - Add reviews to the landing page. - Conduct A/B testing of landing pages and offers. - Run different advertising campaigns for desktop and mobile traffic. - Use trackers to analyze all indicators of the advertising campaign. - Use pre-landers. - Monitor suspicious traffic with trackers. Launch popunder campaigns right away! Inpage Inpage is a new advertising format that looks like a small ad window with an image and text that appears a few seconds after someone gets on the page. The notification disappears after the user clicks the banner or closes the image. With the inpage format, advertisers have finally reached Apple device owners. Pros: > do not respond to browser blocks; > there is no subscriber base, as there is no need to subscribe to them; > it is easier to plan the budget as there are no leftover clicks; > appear suddenly when the user interacts with the device; > give access to the new and solvent iOS and MacOS audience; > provide higher conversion in top geo and verticals; > look maximally native due to the use of custom styles. Cons: > There is no large image, making it less visible on the desktop. > As views are counted right in the moment of ad display, not delivery, therefore they won’t work on the CPM model. > Users may consider in-page annoying > The offer’s vertical must align with the website’s thematic. > Easy to close notification means easy to lose a user. > There’s a need to track sources properly and exclude non-relevant ones, as traffic volumes are huge. Custom styles personalize creatives and make the inpage format very effective for most verticals. The following verticals are in Evadav’s top-list: - dating - webcam - adult games - utilities - gambling - content sites - APK - sweepstakes - betting - finance The most inspiring results our advertisers received when promoting dating offers (including 18+) with inpage. Creatives in Social style are as much like notifications from social networks. The Classic template is ideal for gambling, betting, and sweepstakes. Utilities and APK work well with creatives in a System style that makes notifications similar to system messages: Most of the inpage traffic is in these geo: - India - Brazil - Indonesia - USA - Thailand - Italy - Germany - France - Japan - China Tips and recommendations on working with inpage format 9. With the help of inpage advertising, you can test new bundles and successfully launch "burnt-out" campaigns with push format. 10. Configure the sources correctly because inpage has specifics that affect the sources. 11. Do not ignore the creation of new black- and whitelists. 12. Use advanced targeting options to avoid unnecessary clicks. 13. When making creatives, remember that for this format, personalization is key. 14. Experiment and take all the advantages. Then you can get the maximum CTR when the CPC/CPM is low. 15. When applying the automated rules, it is crucial to avoid contradictions. 16. Test, test, and test again! This way, you can collect whitelist sources that result in a profit. With the right approach and with our recommendations you can get such statistics with dating offer: Launch inpage campaign with Evadav Push notifications Push notifications are small ones consisting of a title, description, and banner. It is one of the most popular formats in arbitration. Users subscribe to the mailing list by themselves, which gives you the right to send them messages legally until they unsubscribe. Pros: > All creatives are tracked with the help of machine learning algorithms and checked manually to ensure the brand’s 100% safety for a better user experience. > Flexible targeting. > More than 3 billion impressions of push ads. > Access to premium publishers and target audience fitting best to your offers and campaigns. > Advertisements are always displayed in the most visible spot for a user. > Evadav gives only the real users and live audience for your campaigns. > The user subscribes to the website’s notification by him/herself. And he/she can easily unsubscribe. Cons: > A user unsubscribes automatically and falls out of the base with cleaning cookies. > Push notifications often distract users coming when they are not expected. Moreover, if they are sent at the wrong time, they will disappear from the screen in 15 seconds after viewing. It means that the potential audience may not go to landing due to the lack of time to do this. > Irrelevant send-outs. Not all arbitrage managers do their best to personalize emails. Top verticals: - gambling - software - utilities - dating - webcam - trading - betting - nutra - finance - sweepstakes Best geo: - USA - Germany - India - Indonesia - Great Britain - Brazil - France - Italy - Thailand - Japan Creatives The better you know your audience, the better you can choose creatives, titles, and descriptions to attract the audience's attention and perform the targeted action you need. Evadav tips for creatives: - Emotional, contrasting creatives trigger users' attention; - Numbers instead of words and emojis will make your message more attractive; - Use a language in creatives that is relevant to the country you target; - Create your unique creatives, and do not be afraid to experiment; - Run some small A/B tests; - Test from 5-10 creatives for one campaign; - Change creatives often to keep CTR high and get more outreach. Launch push campaign Native Ads Native advertising is a type of banner advertising which is gently and organically introduced into the content. Due to the strict correspondence of the site theme and algorithm selection of impressions based on behavioral analysis, it finds already interested users. Native ads features: - Native advertising corresponds to the website theme and adjusts to the type of content. - The user is not misled due to leaving an "advertising" mark. - In native ads, the focus is not on the product but on valuable and interesting information that users get. - Content that integrates native advertising is always unique. - The information will remain helpful and interesting, even if you remove the native mention of the promoted object. - It does not block content or disturb users and does not appear in additional tabs without their consent. - It may contain negative reviews about a product, service, or company, performing, in this case, the role of anti-ads. Who can work with native ads? - financial organizations — banks, insurance companies, credit institutions; - everyone who works in e-Commerce will help to collect basic information about potential leads quickly; - brands that want to increase recognition and trust; - real estate agencies (taking into account the region); - affiliates working in any vertical or geo. Pros: > easily targeted; > gives excellent outreach and engagement without additional investment in advertising campaigns; > relevant to the interests of site visitors; > is designed for long-term advertising campaigns, leads traffic longer than any other format; > native ads are not ignored, and "banner blindness" doesn't affect them; > does not prevent users from studying the content and does not annoy them; > you can tell about the benefits and features of the offer; > does not bother — interesting content is fully watched and read; > cannot be blocked by browser extensions; > can be shared by users via free channels; > natively promoted products and brands a priori trusted, as well as the platform, as users perceive advertising as a recommendation, help, or advice. Cons: > the format is not scalable; > costs more than other formats; > must strictly comply with the placement requirements of the site; > native advertising from bloggers is always a risk; > content must be of high quality. Top verticals: - content site - betting - gambling - dating - trading - nutra - crypto - gaming - mobile subscriptions - APK Best geo: - USA - France - Great Britain - Germany - Australia - Spain - Canada - Czech Republic - Sweden - Austria - Belgium Creatives Creatives for native advertising consist of a title and an image. Here is how they look on different devices: Desktop: Tablet: Mobile: The goal of the title is to interest users and make them think while remaining clear and conveying the essence of the content. Use high-quality images for advertising. Image is not just a part of the visual; it reflects the essence of the text, helps convey the vibe, and attracts the user's attention. Evadav tips: The more organic and properly matched the creatives will be the more clicks and engagement you’ll receive from users in return. Campaigns with native traffic meet the expectations of advertisers who use recommendations from Evadav experts: - Test several creatives; - Study the target audience carefully; - Use all available targeting settings; - Do not forget about the uniqueness of promotional materials; - Use the platform’s flagship options — micro bidding, blacklist and whitelist, and automated rules; - Choose Evadav premium traffic; - Use the tips of the personal manager! And finally, see the statistics of the successful native campaign of our advertiser: Summary Using our guide in practice, you will have a general picture of all the possibilities Evadav provides. Follow our tips and recommendations, and you are guaranteed a fire profit. Read the full guide Join Evadav: Leading Ads

We have divided the material settings into two layout blocks: the desktop/tablet layout and the mobile layout. This allows you to optimize the widget as accurately and optimally as possible, based on the devices of your audience.

Hello, Evadavers! We are thrilled to share the news that Evadav will be participating in one of the most highly anticipated events in the affiliate industry – Affiliate World Barcelona on July 12-13. This is a remarkable opportunity to connect with industry leaders, showcase the latest innovations, and exchange ideas with fellow affiliates. During the event, we will be unveiling our game-changing MultiTag, a revolutionary tool designed to take your affiliate marketing campaigns to new heights. Stay tuned for this groundbreaking release! Are you attending Affiliate World Barcelona? We invite you to visit our booth #D10 and join us at the Beer Garden, hosted by the Evadav Leading Ads Team. It's the perfect place to relax, network, and enjoy delicious brews while mingling with like-minded professionals. Don't miss out on this fantastic opportunity to connect with industry experts and gain valuable insights. As a token of our appreciation, we have an exclusive offer for our partners. We will be raffling off two FREE tickets valued at €2999 each. Stay up to date and make sure you subscribe to our newsletters and follow us on Instagram for a chance to win! To schedule a meeting with our team during the event, simply follow the link. We look forward to discussing exciting collaborations and helping you maximize your affiliate marketing success. Stay tuned for more updates and announcements as we gear up for Affiliate World Barcelona. Don't miss this incredible opportunity to be part of a dynamic and engaging event! Win a FREE €2999 Ticket to Affiliate World Barcelona - Join Now! Participation is simple: 1 Create an Evadav account or use your existing one. 2 Top up your ad balance and launch a campaign targeting one or more of the following geos: United States, United Kingdom, Indonesia, Brazil, Germany, France, Italy, Japan, China. 3 Once your campaign is live, send an email to support@evadav.com with the subject line "I WANT TO BARCELONA" using the email address associated with your Evadav profile. 4 We will send you a unique ID, so make sure to save it (Example: 1159077). Activity period: June 22 - June 28 (7 days). On June 29, we will randomly select two lucky winners using the website RANDOM.ORG - True Random Number Service. Winners will be notified and provided with their ticket codes on June 30. But that's not all! This ticket is versatile and can be used by affiliates, arbitrage specialists, company employees, business owners, and publishers without any restrictions. Experience the buzz of Affiliate World Barcelona firsthand! Remember: - The ticket cannot be exchanged for cash with the organizers. - Our team will contact the winners after the draw and share the ticket codes with them. Ensure you provide a valid email address and save your unique ID securely. - Please use the email address mentioned in your Evadav profile to receive the code if you win. - Don't miss out on this incredible opportunity from Evadav Leading Ads! Secure your chance of winning and boosting your business at Affiliate World Barcelona. Create Ad Campaign Good luck! If you have any questions, write to us, we are online 24/7/365.

In our updated native format, we have added detailed settings for the appearance of ads. Publishers can now customize widget sizes, view widget previews, and add an ad label with customizable text, font, size, color, and position.

If you're looking for tips and strategies from top experts in the field, "Affiliate Underground" and "The Affiliate Marketing Millionaire Podcast" are the podcasts you should listen to.

Hello, Evadavers! Fishing for prizes from Evadav continues! Increase your ad budget in the United States, India, Indonesia, the United Kingdom, Brazil, France, Germany, Italy, Japan, and China. Earn EVApoints for every $40 spent on ads in these countries. Redeem points for gift cards from Amazon, Apple, Google, Uber, Netflix, etc. Remember to redeem your points from July 1st to 10th to avoid cancellation! New customers get a $25 bonus. Promo code: fishing. Win prizes like MacBooks and iPhones with Evadav Leading Ads! Act now

If you're just getting started with affiliate marketing, we highly recommend joining "Affiliate Marketing Insider" and "The Affiliate Guy Podcast". They provide valuable advice and guidance from experienced marketers and successful affiliates.

Hello, different formats have different effectiveness depending on the target audience and the type of offer. Indeed, the inpage shows a good envelope, but we recommend testing other formats to find the most effective option for your specific needs.

Hello, native 2.0 is an updated version of our popular format. We have significantly improved its functionality, simplified settings and added new features for users.

Hello, Evadavers! Exciting News! Join the "Ultimate Fishing” from Evadav. Hunt exactly your Reward! Follow the activity section right now Target global audience: Create advertising campaigns in the United States, India, Indonesia, United Kingdom, Brazil, France, Germany, Italy, Japan, and China. Boost your account: Increase the number of ad campaigns and their spending from May 20th to June 30th and earn EVApoints. Collect EVApoints: Get 1 EVApoint for every $40 spent on ad campaigns in the mentioned countries. Convert points to Amazon Gift Cards: Redeem your EVApoints balance 1:1 for Amazon Gift Cards, worth up to $1000: – points for May — in the period from June 01st to 10th. – points for June — during the period from July 01st to 10th. Get even more bonuses during the activity period: Cashback Bonus: Enjoy up to 6% cashback! Ask your manager for more details. New Customers Get $25: Test your ad campaigns and receive $25 when you replenish your ad balance using the promo code "fishing". Use the most experience and solid data for your advertisement. Top Verticals: Advertise in leading verticals like Dating, Gambling, Betting, Trading, Nutra, Webcam, Applications, Software, and Sweepstakes. Top Advertising Formats: In-Page Ads: Captivate your audience with visually appealing and interactive ads displayed within web pages. Push Notifications: Reach users directly on their devices with attention-grabbing messages and offers delivered at exactly the right time to maximize your ad's click-through rate. Pop-up Ads: Command attention with engaging pop-up ads in adjacent tabs that capture the user's attention. Native Ads: Seamlessly integrate your ads with surrounding content for a more natural and unobtrusive end-user ad experience and increase your offer's conversion rate. Don't miss this incredible opportunity to maximize your advertising impact and earn rewards! Quickly Launch Ad Campaigns and Win Rewards: Hunt for the rewards you want! Apple: Use your rewards for purchases at any Apple Store, the App Store, iTunes, Apple Music, Apple TV, Apple News, Apple Books, Apple Arcade, iCloud, and other Apple properties. Google: Explore the Google ecosystem with purchases from Google Play Games, Google Play Apps, Google Play Movies & TV, and Google Play Books. Netflix: Dive into a world of TV shows and movies with a subscription to Netflix, offering captivating and whole-time entertainment services. Uber & Uber Eats: Enjoy safe 24/7 pickups and place orders from hundreds of local restaurants with the convenience of Uber and Uber Eats. Amazon: With Amazon.com Gift Cards, the possibilities are endless. Redeem them for millions of items store-wide at Amazon.com or certain affiliated websites. Contact your manager now to get a consultation and upload new ad campaigns on your account to get started with Evadav.com. If you have any questions, write to us, we are online 24/7/365. Start your fishing with Evadav - The Leading Ads

EvaDav uses a variety of techniques and approaches to bypass ad blockers and ensure that your ad is shown to the right audience. We constantly monitor and adapt to changes in ad blocker algorithms, develop alternative ad formats and delivery methods, and provide the ability to customize ads to meet user requirements and preferences.

Hello, Evadavers! There are many ways to monetize the traffic, but if we are talking about the long run, the native ads format is the most attractive and efficient. It is easy to set up, covers all geo, brings a loyal audience, works long-term, and, with the right approach, even improves user experience. The Evadav team has studied publishers' needs in working with the native format and has developed a new functionality, thanks to which you can increase your profit times without audience burnout. So, let's look at all the improvements to Evadav's native format in more detail. What is native ads? Native advertising is one of the most efficient and loyal formats. Ads are integrated into the website according to the theme and do not look like ads. The main feature that distinguishes the native format from any other is the consumer benefit. The focus is not on the promoted object but on the content in which the advertising is integrated. Therefore, the appearance of widgets and the ability to customize them similarly to the site's content are the most important for success in working with native advertising. What improvements are available to publishers? Detailed settings of ads appearance are now available in Evadav’s Native 2.0. BTW, you won’t find them in any other advertising network. To see the updates, you need: > Log in to the Publisher Personal Account > Streams > Create a new stream and give it a name > Select Native format Adaptive versions Before: Previously, the publisher could not configure resizes and adaptive versions of the widget, so the display on each device was not always optimal. After: Material settings are divided into 2 Layout blocks: Desktop/Tablet layout and Mobile layout. So the publisher can optimize the widget as accurately and optimally as possible based on the devices of its audience. In these blocks, you can adjust the number of columns, rows, horizontal and vertical spacing, image aspect ratio, and the maximum number of text lines for Mobile and Desktop/Tablet. Fixed Widget Size The Evadav team implemented the ability to specify a fixed size of the native widget. Use the «Fixed Widget Size» checkbox to activate this option. Before: The widget automatically filled the available width space and could change the height to accommodate content. After: A widget with a fixed width on the page will always look the same as on the preview in the publisher's account so that you can control the appearance before the launch. Important: Applying the image aspect ratio is impossible using this option because the image dimensions will be calculated automatically. You can also specify the mobile layout activation width option. It automatically applies the layout for desktop versions and tablets or mobile devices. The layout will automatically switch to the mobile if the widget container width is less or equal to 450px. If the widget container width exceeds 450px, then the desktop/tablet layout will be applied. The main advantage of this improvement is that fixed widgets are displayed the same on all devices. Appearance options Before: Minimal settings of the native format widget design. After: Now there are more settings, and all are designed to create a widget that will look as native as possible on the publisher's website without standing out of the page's design and context. Now you can change the appearance options in the block: - Background color; - Image border size; - Image Border Color. You can also add a zoom effect using the appropriate checkbox. Text Formatting Maximum detailed text settings in the Text Formatting block are now available: - font; - size; - color (static and hover); - bold or italic; - alignment (left, center, right). Preview The preview is one of the most convenient improvements to the native format for publishers, which allows you to see how the widget will look on a particular website. With this option, you can view the settings mentioned above on the right of the preview and no longer worry that the widget will not look right after being created on the website. Use the preview to fine-tune your site’s ad display for different devices. A preview of widget’s all size versions is available: desktop tablet mobile and even resizable. For example, the publisher wants to insert a widget in a block of 600 pixels width on the website. It specifies the width of 600 in the Resizable tab in the container's width box and sees the actual display in the preview. If the widget does not look good, you can easily change the size, for example, 900 pixels, and see how it will look with other parameters and, thus, find the perfect size for your website. Ads label Hit the «Show Label» checkbox to add an advertising mark to the widget. After that, you will have access to all the fields for editing the ads label: - text; - font; - size; - color; - position (top right, top left, top center, bottom left, bottom right, bottom center). Click the Create button to save your widget after configuring all settings. When editing a widget, press the Update button. Tracking widget display statistics The Evadav team also implemented an option to track the widget hitting the browser's viewport. How It Works: 4. check whether 50% of the widget falls into the viewport (50% by height); 5. if it does, the timer runs with a timeout in 1 second; 6. after this time, a second check is performed: if 50% of the widget is in the viewport, the display event is sent. The algorithm works until the display event is sent to statistics or the page is closed. There is a new column - "Visibility," in statistics (the publisher's account) when choosing the native format. It shows the ratio between the number of impressions and times the widget was loaded. There is also a tooltip near the Visibility column to help all publishers. Recommendations and life hacks to increase income - Choose the optimal size of the banner suitable for the placement. Do not ignore the fixed widget option. It will help to avoid incorrect displays on the site. - Use all options of the Evadav platform to configure the display of the advertisement container to match the page content and design elements as much as possible. - Test different options for ads placement on the page and analyze their effectiveness. We hope you liked our native format updates and are happy to test them. If you have any questions, write to the personal manager, who is online 24/7/365. Monetize traffic with Native 2.0 from Evadav

In our blog and in the "Case Studies" section of the EvaDav website, you will find real examples of successful advertising campaigns in which advertisers were able to significantly increase their ROI using our platform and technologies. We regularly update this section, adding new and interesting cases for our users.

In the event of such a problem, please contact our support service or your personal manager. We will quickly study the situation and take the necessary actions to eliminate the problem and resume advertising.

Hello, Advertisers! If you can make money on dating offers but want to go further, you will definitely be interested. We are introducing a new case study from our partners, whose bundle has made a $1,629.82 profit in four weeks. Look how they did it, and try it as well. The Cams vertical is relatively new, so many are afraid to test it. Let's analyze in detail all its "pitfalls" and work methods with such offers on the example of the mentioned bundle. Our advertisers tested different networks but noticed that Evadav has the most targeted 18+ traffic. Therefore, they started with push traffic in our network to not waste the budget. Push converts ideally in cams vertical; it is eye-catching and not aggressive. It is perfect for Cams offers, as for all dating in general. Test Evadav push traffic The offer was evaluated by the following standards — fresh, promising, with adequate rates. In 2022-2023, Jerkmate became the most popular webcam aggregator. Since 2019, the platform has earned over $110 million in affiliate commissions. Traffic is from Australia, Canada, France, Iceland, Ireland, New Zealand, Norway, Puerto Rico, Sweden, the UK, the USA, Denmark, Belgium, Finland, Germany, Hong Kong, Japan, Portugal, South Africa, South Korea, Spain, and Switzerland. Payouts are good — $3.50 for the DOI leads and 30% for the RevShare. The choice of geo is obvious - for the United States, Jerkmate is one of the top premium cams resources. It has over 150 million visits per month. Users can communicate and realize their fantasies with real models. The AI stands behind the choice of partners. The platform has: – interactives; – own currency; – rewarding system for regular clients. Jerkmate cams service offers free registration. The mobile user needs to pass very few steps: Go directly to chat on JerkMate right after the payment (different ways are available): The desktop version also looks great: There is also a brief questionnaire. Apparently, to offer the user relevant or at least acceptable content immediately. As you can see, the user can choose a model in several parameters and directions - this is a bold plus. By the way, here you can collect photos for creatives. The service is attractive, but let’s get back to the bundle: - Vertical: cams - Offer type: DOI - Offer: JerkMate - Affiliate network: CrakRevenue - Geo: US Campaign period: 21.03.23 – 19.04.2023 - Total budget: $4 288,68 - Total earned: $5 918,50 - Net profit: $1 629,82 - ROI: 38% Cams vertical: features, prospects, pitfalls The Cams Vertical includes a platform for communicating in video format with webcam models that interact for money and embody the most daring fantasies of the user in front of the camera. Today it is a real "gold mine," but not all affiliates keep their hands on the pulse and are aware of current trends in the traffic market. And this is your chance to get on top in a cam vertical! Target audience for Cams offers The target audience of cams offers divides into two groups, which are on both sides of the screen: > Young women between the ages of 18 and 45 who want to make money quickly without much effort. Models become female students, most often with Slavic complexion. By the way, girls do not necessarily have standard beauty, the main thing — liberated, charismatic and communicative. > Users of 18+ resources are regular visitors of porn and dating sites. Live chat with the model is like a breath of fresh air for them. Most of the men are middle-aged, solvent, and often married. There are also women, but they are much less. The advertiser will not be able to interact equally with both target audience groups. Suppose the offer is focused on webcam models. In that case, the advertiser should focus on easy money and new opportunities, citing as an example the experience of other models that make good money in online chat with regular customers. Attracting potential customers for cams offers requires relevant content in the promo materials - and the more frankly, the better. Where to look for traffic for cams offers Several traffic channels are suitable for Cams offers, but not without nuances, of course. > Social networks — Instagram, YouTube, Twitter, Reddit, TikTok, Snapchat. If you own the art of cloaking and farming accounts, social media traffic is a good option, but as the primary channel is usually ineffective. You like to play big, don’t you? Evadav tip: If you stick to this source, look at the webcam model's social network profile and use her promotion methods. > Thematic resources for adults — 18+ online stores, video hosting, dating websites. There are most potential leads for Cams offers. > Advertising networks — at first glance, the ideal channel, but the rules of these sites do not allow promoting such offers. So you must look for ways to bypass moderation and select key queries; and contextual advertising is expensive. > CPA-networks — here, you can buy traffic for 18+ offers for a cent and not worry about moderation. Choose a network, sharpened under this traffic type, and pay attention to its volumes in the selected geo, available formats, and quality. Request the terms of cooperation with the partner network and reviews about it. > Telegram is a great free source where there is no censorship. You can find a suitable channel on the topic or create your own, then advertise models with attached links. But you must promote the channel, attracting more traffic. It takes time. Best geo for cans offers You can search traffic for cams offers in any geo. Of course, experienced advertisers do not consider countries below Tier 1. It is understandable — the audience here is the most solvent, and payouts are the highest. One will definitely compete for this share. But for beginners, we recommend pumping their skills on Tier 2 and Tier 3. Payouts are not as high in these countries, but competition is much smaller, and traffic is cheaper. Payment models in cams vertical The following price models are relevant for cams offers: - CPA — payment for the target action, in this case — registration. It is used for SOI and DOI offers, with simple registration and double data confirmation. - CPS - payment for a purchase on the offer website - buying a premium account, VIP status, access to advanced options, and account replenishment. - RevShare is a percentage reward of each income that the lead brings to the cams platform. Effective creatives for campaigns with cams offers Vertical is relatively recently on the market, so not everyone understands how to approach it, and creatives for cams-offers are pretty tricky to find. We’ll give you some recommendations for promotional materials to make your creatives clickable. - Use images and texts designed for an adult audience. Everything is simple - the fewer clothes in the photo, the higher the CR. Test photos of girls in different positions; guessing which image will bring more conversions is impossible. - Attach video icons to the photo to simulate real video chat format. - Watch for the quality of images — the blurry photos are clicked less. - Do not use photos of models in masks or filters from social networks. Users want to see the face unless the filter can be very sexy and make the model even more attractive. - Create intrigue with the title "Look now", "click to look at...", "wait in chat", "are you soon? I am waiting to show...". - The same approach applies to photos — do not show everything at once; let the model be in underwear, not wholly undressed. - Do not ignore the female audience. Remember that your audience is not only heterosexual men but also single women. Also, look for potential LGBT leaders by making creatives for them. - Personalize advertisements with the city macro, specify the distance to the location of the model and use a personal message. In creatives, always emphasize that the girl (the guy) craves chat. - Offer discounts, free registration, or free cams on the promoted website. People know one doesn't just strip in front of a camera for free, but they don't always click to get a price. Make a smart move — close the financial side of the issue. Successful creatives should look approx like this: And the following creatives are unlikely to give a high CR. The first example uses a poor photo and a non-catchy title. The image of the girl with a filter is not the best in her life. The last creative looks like AI-designed or the result of extensive work in the photo editor. At the same time, the creator, for some reason, did not consider it necessary to place the video icon. Landing Page for the highest conversions in cams vertical On landing for cams offer, you need to convince the user that he will find a chat here on his preferences. To do this, show many photos with different types; emphasize in the text that there is a large selection of models. Tell about the opportunities in the offer — for example, to select a model by many parameters, to go to a private chat, or ask to perform some actions. Use a pre-lander to warm up and eliminate non-target traffic — clarify user age, warn about "adult" content, and conduct a mini-survey about gender, sexual orientation, and preferences. Ad campaign setup Now let’s go back to our case and show what settings and promotional materials our partners used in JerkMate advertising. Guys decided to buy push traffic on CPC and put a bid of $0,045 — it is below the minimum for the selected campaign parameters, which means the risk of missing traffic volumes. For the test run, they chose standard settings: frequency capping 3 times per day for a unique user, new subscriptions — up to 14 days, targeted users of Android OS mobile devices; version and provider were not limited, and no limits were set. The target page had video content from one of the models and a "presentation" of a set of available features, so to speak. There were 1 creative for male and 4 — for female audience at the campaign start: A week later, our advertisers had the first statistics: The authors of the case have enough experience, so they decided to configure the whitelist and blacklist manually. They removed two creatives that worked worse than others as part of the optimization. They also raised the bid to $0.06, which was not recommended, but still. In the settings, partners added show time — after 20.00 because people are busy in the afternoon, and in the evening, the probability of conversion is the highest. Did it work? See below: The advertisers spent $4288.68 and earned $5918.50. Net profit was $1629.82. How to earn more: insights from Evadav experts And finally, here are some expert advice from Evadav on setting up a push campaign: 11. Create separate campaigns for mobile and desktop traffic (bidding rates are usually different) to make it easier to track statistics and optimize. 12. To avoid annoying the user, show push notifications no more than 2-3 times daily. 13. Ask your manager to add the automated rules unless you want to optimize the campaign yourself. 14. Stick to the recommended bids to get enough impressions and access to top sources. If possible, use micro bidding - Evadav has this option. 15. Choose premium traffic for quick results and minimal involvement in the advertising campaign. 16. Run at least five creatives for the test period, then disable the "weakest." 17. Choose an offer based on the split-testing results, but do not test more than 2-3 offers simultaneously. 18. For tests, select the CPM model. 19. Optimize your campaign within a week after launch. 20. Contact your manager who is available around the clock for your profitable campaigns. Final thoughts Objectively, it is impossible to say this is an excellent result for the top geo. Was the game worth it? Given that they worked with this vertical for the first time and almost didn’t bother with the settings — yes. According to advertisers, the campaign is ongoing and shows completely different figures, only now with the inpage traffic. The bundle is still hot, so grab it quickly and share your results. Launch push campaign with Evadav

EvaDav supports a variety of ad formats, including push notifications, native ads, popunders, and videos. The effectiveness of each format depends on the specific campaign and target audience. Our experts are ready to help you determine the best format for your business.

Hello, Evadavers! Dating for arbitrators is the "yummiest" vertical, and the USA is top geo. Today only the lazy do not earn with this bundle! The Evadav team decided to share with you a successful case of our advertiser, who got excellent results in just a month. Our advertiser got acquainted with trends in affiliate marketing for 2023 and additionally requested from the personal manager Evadav’s current top verticals. Here it is: - dating - gambling - trading - betting - nutra The US is in the list of the most promising geo for dating vertical two years in a row, and in the second quarter of 2023, it also remains in TOP: The author of the case decided to work with the American audience with a large amount of targeted traffic for the dating vertical and the highest payouts. Take a look at the dynamics of the traffic volume in the online dating vertical in the United States from 2017 to 2024: According to forecasts, the number of dating service users in the States will rise to 53.3 million by 2024. In particular, mobile dating application users are expected to reach 25.7 million by 2023. The top dating apps in the US today is the following: Statistically, by 2027, the total income from online dating in the US will be $1.5 billion — 200 million more than in 2022. So, back to our advertiser and his bundle: - ad format: inpage/style Social (Live Chat 1) - offer type/offer: dating (18+)/ iflirts.com - target action: registration - affiliate network: Traffic Partners - geo: США - campaign period: 14.03.23 – 12.04.23 - total budget: $27 493,43 - total earned: $37 516,63 - net profit: $10 023,20 - ROI: 36,46% A bit more about the offer: iflirt.com is a great platform for online dating and is potentially attractive to Americans. It offers user-friendly interface, ability to search for a partner by parameters, personal manager, and a wide range of account replenishment methods. On the landing page, a user should leave only an email, then go to the inbox and complete the registration, following the instructions in the letter: At the start, users receive 100 coins bonus for registration, and after that they can choose a package and buy more. The advertiser first focused on KPI: conversion type - SOI Lead with a payment of $2, geo — USA and UK. The conditions are good, and the reviews of other affiliates about this offer were very inspiring, so our affiliate has chosen iflirts.com. The author decided to test several creatives simultaneously, then turn off the less clickable ones. Previous experience with dating vertical showed that the inpage traffic converts perfectly, so he selected this format again. Launch inpage campaign with Evadav The personal manager approved the choice and advised him to test the Social custom style for creatives. It is an exclusive feature from Evadav, almost impossible to find on other advertising platforms. The campaign lasted a month. Further, we will show the result. How to work with dating offers in USA Every day thousands of affiliates earn good money on dating offers. Despite the high competition, there is enough space for everyone. Niche features Before working with the top geo, the advertiser should know region features and target audience. To save you time, we’ll provide you with the information here. So, according to the experience of our partners who promoted dating offers in the US, it can be emphasized that: - The most significant traffic volume comes from California, Florida, Texas; - Colorado, Washington, and Northern California are leading countries in conversion and ATV;- - It is best converted by users aged 25-35, but LTV and ATV are higher in the 50+ category. Target audience of dating offers in the US Remember a few facts about Americans to find an approach to them: > The United States is a multilingual country with over 300 languages. At the same time, 80% of the population is English-speaking. In 32 states, it has official status, with 8,266,645,603 Americans speaking English, which is why most conversions occur in this audience. Spanish is the second one spoken by 287 735 966 US residents (approximately 10%). > People from different states don’t just differ in language. As an American nation formed due to migratory processes, each state has a different mentality, lifestyle, temperament, needs, and priorities. In this case, online dating interests all Americans. Interesting to know: In the US, 54% of dating users consider online dating as promising as offline dating. Another 26% are looking online for casual dating. > The US is at the top each year for a reason. Here are the most solvent users. More than half of them use Apple products, which are the most convertible and profitable for the advertiser. Learn more about advertising strategy for USA geo Traffic channels 5. Advertising networks — today, there are many platforms with effective formats, payment models, and competitive prices for traffic. When choosing a network, do not focus only on bids and volumes; you should be primarily interested in the traffic quality. Study the reviews of advertisers, opportunities, and options of the platform, and ask about the terms — hold period, the minimum amount to withdraw, payouts terms, and support. Evadav offers optimum bids for traffic, and its quality is unquestionable. Our advertisers can work with a quality audience without fraud due to carefully moderated sources. 6. Social networks — more than 280 million Americans actively use social networks for communication, information exchange, and as a newsfeed. The most popular platform is Facebook, and many Americans spend time on Instagram, Snapchat, and Medium. It is an excellent channel for those who know what farming and cloaking are, but still it can hardly be the main. Recall that at the end of March 2023, in the United States, a ban on the installation and use of TikTok in devices of representatives of government agencies came into effect. The reason was the tense political situation in the world — TikTok, as a product of Chinese origin, was considered a threat to data privacy and national security. Of course, it’s not critical for affiliates who promote dating. But, given the reasons, we can expect TikTok to disappear entirely from the US soon, just as it did in India, Pakistan, Taiwan, and other countries. 7. Thematic resources — adult sites, forums, various niche platforms with videos, and 18+ online stores. Here you can pay for relevant advertising without any restrictions; the question is only in the payback of such a source. 8. Google UAC is a relatively new channel that is gaining momentum. If you have enough experience, try driving traffic to the dating offer via Android and iOS applications. Remember that the latter option is more expensive. If you choose in-app traffic, start with Android. Apps need not be redeemed (most likely, they will soon go to ban), you can rent them. Best advertising formats for online dating vertical The most effective way to interact with the American audience is through such advertising formats: - Popunder is the most delicate form of pop-up advertising. It drives large traffic volumes which is relatively loyal (the target page appears without the user's consent but does not interfere with work and is not annoying). You don't need creatives, but the target page should be effective. - Push - pop-up notifications with a picture and a triggering header, interacting with the audience through the browser. If you make creatives properly and consider all the features of the target audience, you can get many clicks. - Inpage is a pop-up banner that does not respond to browser locks as it interacts via the device. It covers a solvent iOS audience, does not need subscriptions, and brings a lot of quality traffic. It’s a must-do for mobile campaigns in the US. - Video ads show good clickability, but it does not always pay off. Against other formats, we cannot recommend it, especially for the first launch. - Banners and native ads are cheaper than video format but more suitable for testing bundles. Users have long been accustomed to banners and successfully ignore such advertising, no matter how flashy it is. And native advertising requires uniqueness, and it is impossible to scale. Almost all channels and formats are suitable for promoting dating offers in the USA. If the affiliate is virtuous enough, he can drive traffic from any of them. The question is whether to choose. Evadav tip: To advertise dating offers in a bundle with any traffic, use pre-landers — clarify the user's age, warn about "adult" content, and add questionnaires. So you can go through moderation, weed out poor-quality traffic and warm up the target. Which dating creatives show the highest CR and CTR Americans most often click on ads if it includes: - text in English - the creatives with realistic photos; - city macro in the title; - focus on close geolocation; - they have a question in the title; - video player icon in the photo. Such creatives will definitely bring conversions: And such, most likely, are hopeless because they contain typical mistakes. The photo on the first creative looks artificial and is far from reality. And on the second — distorted mask and blurry image definitely will not give a good CTR. Ad campaign setup Let’s go over the ad campaign settings. For the test run, our advertiser chose the standard CPC model traffic with a minimum bid of $0.005 per click. He limited the daily number of displays to 2 times per unique user and added a postback link. He also added several creatives: Device type — Android, browser — Chrome. The author used several pre-landers. Target action — registration. Users got to the following landing page: The first statistics a week after the launch: The advertiser decided to keep going but, on the recommendation of the personal manager, raised the bid to 0.0075. He also added automated rules so that non-convertible sources hit the blacklist automatically and disabled two creatives with the least CTR. The total monthly statistics are as follows: In four weeks, the advertiser invested $27,493.43 and earned $37,516.63. The profit from the campaign amounted to $10 023.20, and ROI - 36.46% - an excellent result, in our opinion. Try this bundle using the recommendations from Evadav experts: 11. Split mobile and desktop campaigns, making tracking results and optimizing bids easier, as they are usually different. 12. Choose an inpage format for advertising in the States - every second American uses an iOS device. Inpage appears unexpectedly when the user is working with the device and will not go unnoticed. 13. Limit the number of ad displays to 2 times per unique user per day to not irritate the audience. 14. Use the Social LiveChat 1 template to customize your inpage ads to resemble social media notifications and messengers visually. 15. Use photos of real people in creatives, do not try to pick up a photo with the perfect appearance - it's less clickable. 16. Launch one campaign with 6-8 creatives, then disable the non-converting ones. 17. Do not ignore A/B tests; test from 2 to 3 offers. 18. Optimize not earlier than after 5-7 days of the campaign run. To get statistics faster, raise the bid - so you have a better chance to win the auction and get more impressions. For tests, select the CPM model. 19. Use micro bidding - if possible, optimize the bid separately for different sources, depending on the campaign's effectiveness. 20. Ask the manager to add the automated rules or manually configure the blacklist and whitelist to spend the budget efficiently. Final thoughts This bundle brought 36% ROI to the author of the case, and he continued to work with it. We hope you have once again been able to make sure that with Evadav’s inpage traffic and custom styles, you can make great money even in countries with the highest competition. It’s time to try it. Join us! Launch inpage campaign with Evadav