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Google launched another algorithm update in the name of Penguin in April 2012 for the field of SEO. It came out as another blow to the websites ranking. This update penalized a website and decreased its rankings on breaching Google’s webmaster guidelines as per the search engine norms. Penguin Role lowers the search engine ranks of all those websites practicing black-hat SEO techniques such as duplicate content, too much keyword stuffing in content and cloaking (content presented to the search engine spider is different from that presented to the user's browser), meaningless content, over search optimization, excessive link building. Its main focus is to penalize those unnatural links that cause changes in the search results deliberately. Penguin updates happened 4 times with the latest one announced officially from google on Friday 23, 2016 since its launch. The Penguin algorithm generally affects one part of the website on a page and keyword level. It does not damage the entire site unless too much keyword usage spamming has been done. Avoid Penguin penalty by; Removing all the bad links, Google offered a disavow links tool that removes unnatural links from your website Optimizing content sent to search engines as per the keywords mentioned for the relevant pages Have no broken links and maintain the quality of content, which means no plagiarism or duplicated work Have no promotion of malicious content on your site Never using black-hat techniques (keyword stuffing and cloaking) Divert links and keep using different anchor texts Guest posting is nice, but note that Google takes these post as back-links and can consider it as a negative aspect on your site. Merge site with as many social sites as possible, specifically Google Plus to reach out to the other parts of the world

Keywords Density is another real Google SEO Facts, which is extremely suggested in these days. Keyword Density really implies what number of number of times you have rehashed your fundamental watchwords in the post article. Put your principle watchword in Article flawlessly to rank higher on Search Engines.

In February 2011, Google gave birth to Panda to modify its working style in the search result ranking algorithm. The main purpose of the Panda according to its algorithm is to keep away low quality, low content sites from showing up on top of the ranking results and display those sites instead due to their actual quality. After this update, several of the websites that had huge amount of advertising or low quality content were shocked to see their site rank going down in the rankings. Main role of Panda is to check on-page problem of the website. Panda doesn’t look only for thin contents but whole content in websites where little or original or more duplicate contents are present, and then penalizes those sites. So if a website has a couple of pages having low quality content then Panda may penalize the entire domain, so improve the content or throw it away. Get away with spam content and use the content categorically with proper use of grammar. Other role of Panda is to check the visibility of the content, crazy or un-friendly user designs irritates Panda and makes fine on you. Checking broken links, pages have broken links too which Panda kicks a website down to ranking, so use tools like Xenu Tool to join all broken links. Meta descriptions and keywords do not match with the information given on the website, which Google then easily identifies these posts as duplicates, so manage the meta-descriptions and keywords correctly. Google penalizes a website if there are too many ads being shown above the display norms, where so many ads make it difficult for a visitor to navigate their website. Google’s page layout algorithm can make a website suffer, if ad rules are not properly being followed and can also hit the chances of getting referral traffic on that website hard.

Catchphrase is the construct of any site in light of which a blogger will set out his voyage with that website. Using a space with the Keyword on which precisely you are going to setting up that site is the one best thing which is more impact capable in Google SEO positioning components. This progression will help your site in getting all the more high Search Engines Visibility furthermore will help crawlers and Google Spiders to discover important connection for window ornament watchwords.

Title is one noteworthy part which you need to picked very wisely. That's the primary part of the every Article in your blog and an imperative valid for SEO. It is one primary concern that what really Google Looks for while in Search Engines Results. While selecting a Title for your blog entry, ensure that it is completely immaculate and looking more exact in Search Engines Results. On the off chance that you have a superior and more attractive Title then clearly Google will give more significance to your blog then others.

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Email marketing is the targeting of consumers through electronic mail. The email marketing is the use of email to promote products and/or services. A type of direct digital marketing that uses electronic mail (also called email or e-mail) as the marketing communication delivery method. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.

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what is the role of email marketing in SEO? What are the various techniques you do in this area?

It depends upon the technical andfundamental analysis. This requires understand the proportional position and consistency.

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